These are Claude Code skills — they teach Claude how Hyperakt works, so you describe the job in plain language and get our method back, not a generic answer. They live in a private GitHub repo. The same command installs them the first time and updates them after that.
One time only: ask Deroy to add your GitHub account to the Hyperakt GitHub organization (the “Studio” team), install the GitHub CLI (brew install gh) and sign in with gh auth login.
Paste this into Terminal and press return.
gh auth setup-git && if [ -d ~/Projects/hkt-skills ]; then git -C ~/Projects/hkt-skills pull --ff-only; else gh repo clone Hyperakt/hkt-skills ~/Projects/hkt-skills; fi && bash ~/Projects/hkt-skills/install.sh
Restart Claude Code. To get the latest versions of the skills, run the same command again.
Installed from the shared drive before October 2026? The skills moved off the drive on October 9, 2026, so your old links now point at nothing. Run the command above once and it re-links everything.
Runs an organization through Hyperakt's brand framework and returns the full map — one-word definition, archetype, brand idea, onliness statement, positioning, audiences, strengths and weaknesses — plus the verbal track, brand story and messaging house.
Updated
Try: “build a brand map for…”Brand Strategy
hkt-naming
Naming
A full naming exercise: brief, territories, generation, linguistic and risk screening, then a scored shortlist. It runs a trim gate first, because most organizations need a shorter version of the name they already have.
Updated
Try: “come up with names for…”Brand Strategy
hkt-creative-brief
Creative Brief
Builds the creative brief deck from what we already have (strategy decks, questionnaire, call transcripts), runs the peer and inspiration audits from a list of brands, makes one moodboard per territory, and drops it all into Slides as editable slides. Territory copy stays with the strategist.
Updated
Try: “build the creative brief for…” or “peer audit: Webflow, Sanity…”Brand StrategyDesign
hkt-brand-designer
Brand Designer
Produces anything in Hyperakt's own brand — PDFs, one-pagers, decks, HTML mockups — with the real fonts, logos and colors bundled, so the first draft is already on-brand.
Updated
Try: “make this on brand”Design
hkt-font-match
Font Match
Measures a brand typeface against every Google Font and the Office pool, then names the closest replacement for Slides, PowerPoint and email. This is the engine behind the Font Match tool.
Updated
Try: “what can we use instead of Graphik?”Design
hkt-figma-design-tokens
Figma Design Tokens
Takes an approved brand guide in Figma through to tokens: audits and cleans the file, builds color primitives and semantic roles, text styles and logo components, then exports token JSON.
Updated
Try: “tokenize this brand guide”Design
hkt-figma-to-indesign
Figma to InDesign
Rebuilds a Figma slide deck or brand guide as an InDesign package a client can edit: live text, native shapes and gradients, linked photos and logos, and one Illustrator file per application with its type still editable. Checked page by page against Figma before it ships.
Updated
Try: “rebuild this Figma guide in InDesign”Design
hkt-figma-project-setup
Figma Project Setup
Starts a client’s Visual ID file: makes their Figma folder, duplicates a past client’s file, rebuilds the cover in a moodboard color, and fills the Creative Directions set-up slides from our creative brief and FINAL strategy decks, with the brief’s visuals on the brand architecture slides. Needs a one-time setup (fonts, Figma desktop app, Claude in Chrome); the skill’s checklist walks you through it. Run on The CAFE Group and Craft.
Updated
Try: “set up Figma for our new client”Design
hkt-brand-guide-builder
Brand Guide Builder
Turns a finished brand guide (Figma or PDF) into a hosted digital guide: chapter pages in the client’s own design language, downloads from the official deliverables, motion with logo end cards, generator tools, an optional website prototype, and a Claude design skill for the client. Proven on Brooklyn Org, SAAF and Futureful.
Updated
Try: “build a digital brand guide from this Figma file”Design
hkt-tools-index-builder
Tools Index Builder
Gives a client their own version of this page: Tools, Skills and Prototypes tabs on their subdomain, styled from their brand skill, behind Google sign-in they control. Clients can run it themselves; it walks them through GitHub, Netlify, Firebase and the DNS record at their registrar. First up: Work Better Together at tools.wbt.coach.
Updated
Try: “set up a tools page for our client at tools.theirdomain.org”AI ToolingDesign
hkt-estimate
Estimate
Composes a proposal scaffold and SOW from a scope brief, priced against 35 analyzed past proposals — and audits a draft for template bleed before it goes out.
Updated
Try: “what would we charge for…”New Business
hkt-new-biz-predictor
New Biz Predictor
Ranks which organizations are most likely to become clients, combining website behavior, Pipedrive deals, Mailchimp engagement, inbound inquiries and Brand Score assessments.
Updated
Try: “who should we pursue?”New Business
hkt-relationship-intel
Relationship Intel
Surfaces the contacts worth nurturing — past clients, referral sources, design press, connectors — from Gmail, Calendar, Fathom and Pipedrive, and keeps them in an Airtable CRM.
Updated
Try: “who should I follow up with?”New Business
hkt-insights-critic
Insights Critic
Pressure tests a Hype Insights idea or draft against patterns drawn from all 88 published articles, and says plainly what would make the piece ten points better.
Updated
Try: “pressure test this draft”Marketing
hkt-project-memory
Project Memory
Keeps a living context file for every client project — refreshed from Drive, Pipedrive, Fathom and Slack — so Claude starts every session already knowing the project. Human-written sections are preserved.
Writes and audits page titles, meta descriptions and H1s that rank, runs the website launch checklist (redirect map, noindex hand-off, Search Console ownership), and checks pages and Search Console data, for hyperakt.com and the client sites we build.
Updated
Try: “audit the titles and H1s on our services pages”MarketingAI Tooling
In progress
Working drafts, signed in with your Hyperakt account. The numbers here haven't been through a full accuracy pass — read them as drafts, not as answers. Most run on the Deadlines app, so they open on that domain.