A brand guide tells a team what the brand is. A training shows them how to use it every day.
Trainings
Sessions we run
Each training has its pre-work, run of show, prepared answers to tough questions and what happens after. Version numbers go up as we learn from each session.
Training 01
Design Skill Training
Teach a client's design and comms team to make on-brand work with their Claude design skill: from a plain-language request to a finished piece, art-directed by them.
Open the playbookTraining 02
Brand Training
Get a client's design and comms team using the brand: words first, short talks, a live build from their own templates and a spot-the-fix exercise built on their real mistakes.
Open the playbookTraining 03
Next up
Ran a client session that worked? Write up what you did and we'll turn it into the next training.
Future trainings
Curriculum we need to develop
Trainings we already run in some form but haven't written down as a repeatable playbook. Open one to see who it's for, what we can build it from and what we still need to figure out.
How every Academy session works
Four rules, learned the hard way
These came from the pilot. They apply to every training, whatever it teaches.
Settle setup before the session
Plans, admin rights, installs and permissions get sorted the week before. Never troubleshoot them in front of the room.
Their work, not our demos
Build from tasks the team sends us. Their own idea, built in front of them, convinces people in a way our showpieces can't.
Hands-on in the first half hour
People learn by making. Get every attendee building before minute 30, while there's still time to fix what breaks.
Leave with an owner and a loop
Name who keeps it current, how lessons flow back to us, and when we check in. Without that, momentum stalls once we leave.